August 12, 2005

Stop Overusing 'Big'

If your argument relies on finding and labeling your opponent as 'Big' this or 'Big' that then it's not a good argument. Big Business, Big Media, Big Money, Big Tobacco, Big Government - any usage where the big has to be capitalized to Big is just a lame attempt at populism. Alot of the time people do it from habit or just to make an argument appear stronger, but relying on an extremely vague appeal to emotion is a logical fallacy. If your argument doesn't work without the Big then doesn't work with it.

And by the way, 'Big Money' (saw it just a minute ago at DailyKos) is especially stupid. At least come right out and say 'the bourgeoisie.'


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